images featured are a few of my favorite designs from the Tattly website & the Bucketfeet online catalogues
The short answer:
Innovative business models that create earning opportunities for artists across the globe.
By building networks of artists and featuring their original designs on “platform” products such as colorful temporary tattoos or vibrant canvas shoes, design entrepreneurs Tina Roth Eisenberg (a.k.a @Swissmiss of the Swiss-Miss.com blog, Tattly & Creative Mornings) and Bucketfeet lead trio Raaja Nemani, Aaron Firestein & Bobby Stephens are helping promote a new trend in business. They are building companies with missions that work to connect people through art and help create exposure for artists, empowering them to spread creative work around the world and access opportunities to earn royalties on the sales of products boasting their unique designs.
In a TechCrunch interview about businesses built in Brooklyn, founder & CEO Tina Roth Eisenberg said “Tattly uses tech to get to the consumer, but at the end of the day, we’re a creative company.” This can also be said about Bucketfeet whose company works to promote online connections to help “the artist communicate with the consumer” and form a unique bond that travels the web and circles back to the design hub.
For each of these companies, success is found in the place where art, commerce and community intersect and the joy of the work is in the loving details of the products they put out.
With businesses like Tattly and Bucketfeet cropping up around the globe, we’ll soon be able to let go of the dwindling ideology of the “starving artist” and embrace the power of fruitful, creative networks that build, launch and celebrate art in all its many forms.
I don’t know about all of you out there, but personally, as an artist, I’m excited to see these innovative entrepreneurs putting a playful, creative spin on business.
I wonder what new canvases will surface for artists in the years to come…
Do you have a product or service that is a “platform” for promoting art?
If so, please share a link below!
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